Sony Music strengthens its operations in the Baltics.

Sony Music strengthens its operations in the Baltics and presents a new team dedicated to local talent, hiring Bert Prikenfeld, Irene Kivi and Karl Tamm. 

The new office in Telliskivi, Tallinn opens in August 2021. 

Sony Music strengthens its operations in the Baltics.

From left to right: Karl Tamm, Kaisu Pulli, Irene Kivi and Bert Prikenfeld photographed outside the new Sony Music Tallinn office.

Sony Music strengthens its foothold in the Baltics as Sony Music Baltics opens a new office in the cultural central Telliskivi, Tallinn in August 2021 and presents a new team of professionals focussing on catering to local talent. 

Bert Prikenfeld has joined the team as an A&R, Baltics in May 2021. Bert Prikenfeld is a household name in the Estonian music industry and is a renowned producer (aka Bert On Beats) and an artist (aka DJ Critikal). Bert has been recognized as the Producer of the Year four times in the Estonian Music Business Awards. Said Bert Prikenfeld: “Sony Music’s expansion in the Baltics will definitely be a big opportunity to raise exciting talent to the next level. I see a lot of possibilities for local artists, songwriters and producers to co-operate with talent here and abroad. This as a whole adds value to the local music business ecosystem and we are all excited.”    

Irene Kivi is starting as Marketing Manager, Local & International Repertoire in August 2021. Irene Kivi, a well-known music journalist in Estonia, is joining Sony Music from Sky Media where she has been leading the growth of portal to become the biggest entertainment and music news portal in Estonia. has been awarded as Media of the Year three times in a row and has given a unique platform for Estonian artists to be seen and heard. Said Irene Kivi: “I have been working with Sony Music and its artists for years by now and I am beyond excited and happy to raise the bar on the local market and work with local artists in this amazing new team. I am confident that we can build something unique and powerful from this.”          

Sony Music has also started a co-operation with Wavy Music and its CEO Karl Tamm has joined the team as Project Manager. Despite his young age, Karl Tamm has already been building interesting artist brands in Estonia, such as Pluuto, villemdrillem and Heleza. He has the taste and eye for future talent and has proven to be on the right path in the Estonian music business. Said Karl Tamm: “Forming a co-operation with Sony Music is the next big step for me and Wavy Music artists. I believe this partnership is going to be successful because we both truly want to improve the Estonian rap scene and Sony has enough resources and know-how from the Finnish market to achieve our goals. I am really excited to be part of this amazing team.”

Co-operation with Wavy Music is a continuation to Sony Music’s partnership strategy. Made In Baltics headed by Toomas Olljum and Sony Music formed a strong alliance in 2018 and the partnership is taking next steps as Sony Music and Made In Baltics are moving in the new office together in August 2021. 

Sony Music Baltics -operations continues to be headed by Kaisu Pulli, Director of Partner Services & Baltics. Said Kaisu Pulli: I am beyond excited to finally be able to share what we’ve been working on for the past months. I am proud of the talented team we’ve gathered around us and we’re ready to serve the local artist community like we should. Our unique partnership strategy throughout the Baltics is making us stronger and is enabling local music professionals to bring their expertise to our extended Sony Music -family. It’s a thrilling new chapter for all of us.     

Managing Director of Sony Music Finland & Baltics Henri Lanz said: I’m happy to see our strategy and hard work come to life with power moves like a new state of the art Tallinn office and significant reinforcements to the team. These are major moves for Sony Music’s position in the Baltics and I’m excited to welcome our new talented, creative individuals to the family.     

Sony Music has also appointed Lotta Loikkanen as Head of International repertoire, Finland & Baltics. In her new role, Lotta Loikkanen will concentrate on leveraging Sony Music’s international roster in Finland and in the Baltics. In Estonia, Reelika Lelle continues as Marketing Manager, Baltics Region, Olga Äär as Promotional Manager, Baltics Region and Kristina Sikk as Marketing Assistant, Baltics Region. Partnerships also continue in Latvia with Every Little Thing and in Lithuania with Damn Good. 

About Sony Music Entertainment  

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. Learn more about our artists, creators, and labels here.

More information:

Kaisu Pulli / Director, Partner Services & Baltics

[email protected]

Tel. +358 400 775065